If your company is trying to reach a younger audience, then Snapchat is a great platform to be on. According to the Pew Research Center, approximately 78 percent of Snapchat users are between ages 18-24. While a small business might not be able to afford every type of ad sponsorship, here are a few ways you can use Snapchat for business.
If you have a physical location where people can come and visit, then this is a great option. You’ll be able to set a radius for the geofilter to be available, and a brief explanation of when and why someone would take a photo with your filter. If you want more help, Inc. Magazine has a great article on how to make your first filter.
A Day in the Life
If you don’t have the money to spend on Snapchat advertising, you can still promote different specials going on in your workplace or with your products or services. You could potentially give a special Snapchat code that gives someone a discount. You can also consider giving people an inside glimpse of what a typical day at your workplace is like.
Advertising revenues from Snapchat have generated millions of dollars for the platform since 2015. If you have $3,000/month to spend, you can potentially create a snap ad. Set up a “swipe bid” between $1 and $3 and you will be charged for the ad by impressions (CPM).
Give a Preview
Do you have a new product releasing soon? Are you going to be offering a new service in the near future? If so, consider giving your customers a preview of the new product or service and how it can help them. This is especially helpful for retailers.