The Do’s and Don’ts of Business Email Etiquette

Last month, we asked you what your preferred communication method was, and most of you chose email! While email can be a great way to connect with others, it’s important to maintain professionalism. Whether you’re reaching out to a client, colleague, or superior, following proper email etiquette is essential. Here are some essential do’s and don’ts to keep in mind to ensure your emails are polished, professional, and impactful.

Start with a Clear Subject Line

Your subject line should accurately summarize the content of your email. Be concise yet descriptive to ensure that the recipient knows what to expect. And don’t be afraid to make it a little fun if appropriate.

Don’t Forget to Address the Recipient

Always address the recipient by their name or appropriate title. Avoid starting emails with generic greetings like “To Whom It May Concern” unless absolutely necessary.

Keep it Concise

Respect the recipient’s time by getting straight to the point. Keep your emails brief and focused, sticking to the main purpose of your message. Try to format your message so it’s easy to read and digest. Bullets are a great way to make your key points standout.

Stay on Brand

Keep your tone in line with your brand’s vibe – whether it’s laid-back, quirky or formal. Most businesses steer clear of slang, emojis, or too many abbreviations that might not be easily understood by your reader. Let your message shine while staying true to your brand’s unique style.

Proofread Before Sending

Proofread your email before hitting send to avoid embarrassing typos and grammatical errors. If the email is of particular importance, don’t hesitate to ask a colleague to review it as well.

Be Polite and Respectful

Maintain a tone of professionalism and courtesy throughout your email. Use please and thank you when appropriate and avoid using all caps or overly informal language.

By following these do’s and don’ts, you can ensure that your emails are clear, concise, and respectful, helping you to build and maintain strong professional relationships.

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