2023 is right around the corner. Elevate your marketing strategies by thinking outside of the box in the New Year. Looking for some inspiration? Here are a few ideas to get you started:
Send a New Year Email Before the New Year
By the time 2023 rolls around, it’s likely that your contacts will be inundated with New Year emails. Stand out from the crowd by sending yours before the start of 2023. You can sweeten the deal with discount codes, giveaway contests, or other promotions.
Create Eye-Catching Graphics for Social Media
A great way to pull consumers into your ecosystem is to create fun and exciting social media posts to ring in the New Year. Capture the attention of your audience, increase brand awareness, and ensure that your organization is top of mind when they consider where they want to make their purchases throughout 2023.
Run a Quotes Contest
It may seem strange, but given the New Year is all about making resolutions, running an inspiring quotes contest can be a fantastic way to boost engagement and offer your customers some much-needed inspiration! On your social channels, encourage your audience to comment one of their favorite inspirational quotes. This will draw more visibility to your page and comments section, helping to catch the attention of new and returning customers.
If you have a storefront, a fun and tangible way to engage with consumers is to create a window display for the New Year. Not only is this an easy way to highlight some of your products, but people are far more likely to enter a store with a warm and welcoming display on the outside.
Keep these strategies in mind for 2023 and beyond.