Last month we asked you to tell us about your favorite part of holiday shopping. Between the discounts, decor, and giving to those you love, the majority chose the discounts as what they enjoy the most. As you prepare your business for the holiday shopping surge, here are a few helpful tips to boost holiday sales:
Focus on Small Business Saturday
Rather than trying to compete with big-name retailers for holiday deals, prioritize your marketing efforts for events like Small Business Saturday. This will allow your deals to stand on their own and reach your target audience more efficiently. Furthermore, offering exclusive and eye-catching deals for the special event will also encourage shoppers to shop from local small businesses year-round, and not just during the holiday season.
Re-Create the In-Store Experience Online
Holiday shopping can be a stressful time for consumers, which is why some may opt for an online experience as opposed to the hustle and bustle of going in person. That said, there are a few key features of the in-store experience that should be replicated online in order to increase the likelihood of making a sale. This includes product tutorials, virtual try on’s, Q&A sessions, and more. Not only will this give consumers more insight into how the product works, but it will show them that you’re a company that offers stellar customer service, even from miles away.
Reach Out to Loyal Customers
Customers want to feel important, and a great way to boost brand loyalty is to personalize offers and reach out to customers ahead of time to give them the inside scoop on your holiday sales. Whether you do it over the phone, send a personalized note in the mail, or reach out through social media, going out of your way to let customers know you’re thinking of them and appreciate their business can help to build loyalty and increase sales. Double win!
Happy Holidays!
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