Customer service is an integral part of the success of any organization. Studies estimate that two out of three customers are willing to spend more with businesses where they have received top-quality service. Here are some strategies to keep in mind as you improve your organization’s customer service.
Develop Relationships with Customers
Small businesses have the advantage of getting to nurture meaningful relationships with their customers and develop a personalized customer service plan. Once you know the person’s name, face and build a rapport, you can make interactions feel personalized to their specific needs and leave them with a memorable impression that will make them feel valued as a customer. An added bonus is that happy customers will often spread the word, which in turn can boost your sales.
Use Customer Feedback
A big part of customer service is getting ahead of potential problems by gaining insight into how customers feel about your business. A valuable tool can be creating a customer survey for shoppers to complete after their visit or to offer open invitations to share reviews on platforms like Yelp or Facebook. When you allow and encourage customers to share their opinions you’re telling them that you’re listening and value their thoughts. This will encourage them to keep coming back and investing in your office products and more.
Treat Employees the Way You Want Them to Treat Customers
The secret weapon to top-quality customer service is happy employees. Customer service truly starts within, so it can be helpful to make it a priority to treat your employees with the same dignity, respect, and appreciation that you want them to show to customers while on the job. This will help create a culture that stems from those same values, and when employee happiness is prioritized, they’ll most likely feel more committed to delivering the level of service needed to make a memorable impact on customers.
Try these tips today to make your customer service the best in town.