Last month we asked you how you prefer to shop, and surprisingly the majority of you chose in-person as one of your top choices. As more businesses shifted online throughout the COVID-19 pandemic, you may be asking yourself how you can improve the in-person experience so it’s equally as convenient as your digital offerings. Here are some cost-effective ways to improve the customer experience for shopping without breaking the bank:
Create a Welcoming Atmosphere
From great lighting to eye-catching window displays and a natural flow of products throughout the store, it’s key that your retail store feels like a welcoming environment for consumers. Consider adding clear signage so customers can easily navigate from section to section, including detailing any promotions currently taking place.
Engage with Consumers
Customer engagement goes beyond the basics of social media and customer service representatives. Consider adding surveys, personalized holiday or birthday discount codes for loyal customers, and actively seeking their feedback through ratings and reviews. This will indicate to them that you’re continuously looking to make shopping with you a pleasant experience and that you value their opinions.
Easy Checkouts Go a Long Way
When it comes to shopping, time is precious. Avoid making customers wait in long lines by making updates so each checkout is as efficient and seamless as possible. This can be done in a variety of ways, like ensuring there are enough people working at the checkout counter, upgrading your technology, or enabling mobile payments.
Offer In-Store Wifi
While not entirely necessary if it doesn’t fit into your budget, offering WiFi to consumers can help you stand out from the crowd and make shopping at your store even more enjoyable. Access to the internet will allow customers to do in-store research, compare prices, find discounts and access rewards information.
Consider making these small but mighty upgrades as you improve the customer shopping experience at your store.
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