Being Social

Thanks to its position as a visual-based social media site, Instagram is a popular marketing tool for business owners looking to promote their products online. There are lots of companies fighting over advertising space on the site, so making your page stand out can be tricky. By making a few adjustments to your Instagram marketing…

Online sellers rely on social media platforms like Facebook to promote the products they want to sell. But did you know that you can sell your products directly from your business’ Facebook page? By listing your products on the platform, customers can buy your products right after reading about them through your Facebook posts. If…

The importance of building strong relationships with your customers can’t be understated. By engaging with customers you can create a strong public image that will make your business more attractive to new clients. Social media is perhaps the best tool you can use to engage with your customers and solve their problems. Use these tips…

Snapchat is quickly becoming a primary tool for eCommerce companies. Due to this success, Snapchat has been looking for ways to further develop its advertising capabilities. Late last year, the company released new tools that online sellers can use to further engage with consumers. Learn more about these new tools, and see how they can…

Two of the most important aspects of online marketing are branding and personalization. Thousands of companies are competing for a buyers’ attention, and if your content doesn’t stand out it will get lost in the ocean of other marketing content. By personalizing your content you can deliver more relevant information to your audience, while also…

Twitter is an effective platform for advertising that can help your business reach millions of potential customers. Despite this, marketing on Twitter can be a bit of a challenge, since it has some notable differences compared to platforms like Facebook. Content on Twitter moves fast, so you need to create content that will grab users…

Photos are among the most commonly shared things across social media websites. Photos can be used to show products you sell and they can help you engage with your audience. Of course, this only works if your photos actually look good. Blurry, low-quality photos are painful to look at, and they make your audience think…

Social media websites are helpful tools for businesses, but they cannot help you if you use them improperly. Poor use of social media can lead to problems, including lost sales and a worsened public image. Avoid making these common mistakes so you don’t have a PR disaster on your hands. Don’t Skip the Planning Process…

Like other social media platforms, Instagram is a reliable asset for businesses who want to increase brand awareness. The application is used by more than 800 million people, and businesses want their products to be seen by as many of those people as possible. Lots of younger people use this platform, so if you are…

In the 21st century, most people use social media in one form or another. The popularity of social media platforms stems from their ability to let people quickly connect with others online. In recent years, businesses have learned to use these platforms to market their brands and products online.